ruumi is a technology company enabling farmers to improve soil health. Healthier soil means more productive farms, healthier food, and lower emissions. ruumi wanted to build a famer-centric brand, which was trustworthy, playful, and knowledgeable.
‍
We developed a fresh new look and feel for the brand. The colourful palette celebrates diverse and colourful fertiliser-free grasslands and nods to the optimism of the company's mission. The new verbal identify places farmers at the centre: ruumi enables farmers to improve soil health and wants to create a future where farming enriches the earth.
‍
Along with the new visual and verbal identity, we designed and built a new website, which focuses on simplicity, while delineating specific use-cases. We also created a comprehensive FAQ to increase trust, and the “ruumicademy”, a video learning platform focused on farmers, to cement ruumi's place as the number one destination for farmer content.