Manara’s mission is to unlock the human potential of the Middle East and North Africa. The name, which means “lighthouse” in Arabic, represents the social impact of the company. The logo is based on traditional Arabic art. Along with the name and logo, scéal developed the verbal and visual identity, website design, social media, and company videos. Soon after launching the brand, Manara raised a $3million pre-seed round and quickly reached 20,000 followers on Instagram.