Lilipad is a nonprofit organisation that provides multilingual libraries and educational experiences for children in underserved communities. The vision of the brand is a world where every child has the power to shape their own story. Scéal created a playful, charming brand that could speak to both children and institutional donors. This project was completed pro-bono as part of our social impact work.

verbal identity
Visual identity

Lilipad wanted a mascot that was fun, memorable, and recognisable. The resulting frog mascot, Aiicha, is used across social media, the website, and external reporting, bringingjoy and a sense of fun to all communication.

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